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MARKETING: It is study and Management of exchange relationships. We identify, anticipate and satisfy our customer through Marketing activities. Marketing is primarily to attract customers, it is key components of business management and commerce.

It is activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Marketing includes Advertising, Selling, and delivering products to customers/consumers or other businesses.


Marketing is key for many businesses. Marketing allows corporates to maintain long-lasting and ever going relationship with their customer. It is not a one time fix, it is ever going business strategy that helps businesses to flourish. It’s customer engagement activity and heart of any successful business.

Companies use Marketing campaign to increase Brand awareness, Generate high volume of leads, Establishing thought leadership and increase long lasting revenue.


Marketing and sales are usually different in most of businesses. Sales is when you have face-to-face interaction with a customer for closure of the deal, convincing a person to buy your product.

In other way, Marketing is cluster of decision company make about the market which leads to successful sales.

Marketing is base of sales or planning of sales or backbone of sales.


Cause Marketing. …

Relationship Marketing. …

Scarcity Marketing. …

Undercover Marketing.

5 Marketing Concepts are;

Production Concept,

Product Concept,

Selling Concept,

Marketing Concept,

Societal Marketing Concept.










Different businesses use different marketing tools to promote their product like mailing, advertising or market research to boost their sales. Corporate have multiple marketing tool at their disposal. Many of them are for gathering consumer data or other to boost the sales.


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